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Article marketing has turned into a strategy of conquering new market niches by means of content material. Informative materials are published to emphasize a certain domain of activity, and with the help of links incorporated in the web content, marketers manage to increase web site exposure and traffic. This system has proved very efficient for advertising on low budgets, as well as for the considerable increase of the traffic level. And article marketing research starts it all.

The very purpose of research is to find out what customers look for. This helps marketers identify the most interesting topics for readers, and therefore write their content starting from these premises. The result of article marketing research thus turns into the creation of that ‘catchy’ background that makes a web visitor click on a link and get on your web page. Several elements ought to be analyzed for a good coordination; thus, the essence of research strategies can be defined as the identification of the prospects’ preferences, attitudes and behaviors.

There are various ways to conduct article marketing research but the course of action depends on the kind of business model you follow. Do you rely on article market research for business-to-customer or business-to-business purposes? Each of these two models has its specifics and requires a different overall approach. Management decisions thus depend on article marketing research and the information that it provides.

You can start writing your articles on the basis of the results obtained from article marketing research. Do not write the articles until you know which keywords are the highest in demand! Identify the keywords that best define your product, service or domain and then make the informative content around them. On all situations you need to keep the information reader friendly.

Lots of web marketers use too high keyword density in their articles, doing more harm than good for their business. Yet, such strategies could be detrimental on the long run by the negative impression on the readers and the official search engine policy related to keyword density. Informative content with an average keyword density between 1% and 3% works fine with search engines and readers, and proves successful no matter the nature of the business you advertise.

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