Elements Of A Successful Backlink Strategy
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When it comes to creating a backlink strategy, there is a popular myth out there – a pervasive urban legend. That legend is that “it’s all numbers game”. There are countless SEO ‘experts’ running around charging customers huge sums of money to get thousands of links back to their websites.
No doubt you have also heard that Google is crazy about links. Google was built on the premise that a website with more links to it must be an important site, it must be an authority otherwise all those other websites would not be linking to it. So getting more and more links is good, right?
Yes and no. Yes, Google likes links. The more indeed the merrier. But Google is a little bit more clever than this. Setting up 10 000 pages with nothing else than links back to your website will most likely not get you anywhere with Google.
The important issue for Google is not quantity but quality. They have never published the exact algorithm they use to rank the listing of web pages, but it’s fairly certain that they don’t simply look at the number of incoming links to a site, but to the quality of those links as well.
How does Google do this? The answer once again makes a lot of sense. Let’s say you have a website about building model aeroplanes and down the road is another guys with the same type of website. Now you get the local butcher to link to your website from his, while the other guy manages to get a link from a well-known, highly regarded website about hobbies. Who do you think Google should list at the top?
Suppose further that you pick up that Google is listing his website above yours in search results, so you make a deal with all the other butchers in town, as well as the supermarkets and the furniture removal guys to create special pages with links to your website. No relevant content there, just a link to your website.
What do you expect will happen? The answer is simple: nothing. Google will still rank the website with the link from the American Dog Owner’s Association above yours. The reason: That one link is from a website visited by thousands of people every day and they have numerous other well-known websites linking to them. Furthermore the content on his website is relevant and in the same category as the content on the website linking to him.
How do you get backlinks from such important, relevant websites though? If your website content is really of a high standard, you could contact well know websites in that category and ask them for backlinks. This is hard work, but can be very effective.
Another option is to write articles about the subject and submit them to high quality article directories using what is called, article marketing. They will allow you to put a link in the article back to your website. If your articles are really good they will also be syndicated – picked up by other websites, which in turn will have backlinks to your site. This is a much more logical and effective backlink strategy than buying worthless links.
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